creating video tipsWhen many people think of YouTube, they think of home videos created by users to share with friends. However, there is much more to YouTube than home videos. Today YouTube has become a terrific site for businesses to use for their Internet marketing campaigns, and the best thing about it is that it is free.

Just How Effective is YouTube?

According to recent statistics, YouTube is the most visited site following Google, Facebook and Yahoo. This, in itself, is reason to make use of the fabulous opportunities offered by the site. When people use YouTube to promote their products or services, their videos have the ability to reach viewers all across the world. With such a broad audience, there is also a significant chance of increasing your sales.

However, before you begin to make your video, there are a few things that you must know to make your content effective. If is a fact that if your content is not interesting, viewers will not watch your video. Thus, you must spend some time planning your content first. The following useful tips will help you plan your video and make it effective enough to hold the attention of users.

1. Create an Outline

The first thing you should do is create an outline of what you want to accomplish with your video and how you want it to appear. What do you want to communicate to your viewers? You need to decide upon a core concept or message that you want your video to present.

2. Create Relevant Keywords and Tags

Simply having a video on YouTube does not guarantee that you will receive a large amount of viewers. For you to receive viewers, you must create some relevant keywords and tags to help them find your video. Although YouTube does have a built-in search feature, keywords and tags will help users find you when they are using other search engines.

If you are not sure how to create keywords and tags, you can make use of one of many sites that will help you accomplish this task. You may also choose to check out your competition and see what tags and keywords they have used to make their videos more visible to viewers.

3. Create a Pre-Production

With all of the preliminaries out of the way, you can now plan the script for your video and begin making a pre-production. Keep in mind, this will not be a final piece of work, and you can go back and edit anything you may wish. This is the time to consider any special effects you may wish to use as well. Your main goal here is to make sure your video is perfected to your liking.

4. Create a Relevant Description and Title

Make sure you include your keywords in your title, video description and tags. This will help you gain top SEO results in search engines. The video description should tell people how they can benefit from your products and services, and you can include such things as a summary of the video and links to your website as well.

5. Keep Your Video Updated

Just as with other marketing methods, for them to be successful, you must keep them updated. If you have new products or services, you may want to add them. You may also want to create a whole new video pertaining to a new service, new product, sale or promotion. While some people choose to simply edit an existing video, others choose to create fresh, new ones. The main goal is to keep your viewers interested with updated and fresh content.

6. Communicate With Your Targeted Audience

Many people do not realize the power that such things as views, comments and ratings can have when it comes to the success of their videos. Each time you receive a view, comment or rating on your video, these honors will accumulate on YouTube and will help you become even more visible to users of the site. Thus, remember to select the right category for your video, so that it will reach your targeted audience.

7. Share Your Video on Other Sites

While posting a marketing video on YouTube is great, sharing that video on other sites is even better. Sharing your video on other sites such as your own website, Twitter, MySpace and Facebook makes you more visible and can help you gain more traffic to your site. This also allows users to share your video with their friends, making it even more visible to possible customers.

8. Be Aware of YouTube’s Rules

Videos that are offensive in any way will get flagged and removed from the site. With that said, it is essential for you to review YouTube’s rules before you post your video. What may not seem offensive to you; may seem quite offensive to other people. The best rule of thumb to go by is if you are in doubt in any way, do not post it.

9. Take Advantage of YouTube’s Features

YouTube offers many terrific features to help you create a video that will be successful for your marketing campaign. Thus, it is best to look over the site and see if there is anything that will help you create your video. There are many fabulous features that will help maximize the number of people that will view your video and help increase your sales.

In closing, YouTube offers businesses one of the best marketing methods today. With people all over the world using YouTube, this marketing technique offers great promise for any business’s success. This platform can drive a lot of traffic to your website, and the best thing about it is that it is free. When people follow the above advice, they are sure to see significant results.

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Filed under: YouTube Marketing

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