When it’s done right, YouTube video marketing greatly boosts brand awareness and generates a constant stream of referrals. Of course, not everyone does it right – and plenty of videos get lost in the crowd. Make the most of your advertising efforts by applying the following YouTube marketing secrets.
Play YouTube video below for a sneaky little trick…
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1: Optimize Your Words
Effective video marketing optimizes keyword use for search engines and for people. With search engines in mind, it’s best to use popular keywords in your video’s title and description; this isn’t the time to break out a thesaurus. With people in mind, it’s best to use these popular keywords in a clever or at least natural-sounding way. Save the keyword stuffing for the video tags section.
Take full advantage of your YouTube video description section by typing your URL at the very beginning. That way, people will see your website name immediately when the video shows up in Google.
2: Watermark Your YouTube Marketing Video
Watermarking a video usually means stamping it with a business name or website address. Watermarking your video ensures that whenever somebody sees your creative video, they’ll associate it with your brand.
3: Let Them Embed
Make sure that viewers can embed your video on their own websites. YouTube settings let you choose the option “Yes, external sites may embed and play this video.” Choosing this option is a key to going viral.
4: Use HD Video for YouTube
YouTube marketing strategists have discovered that HD videos are automatically given preference in YouTube search results. Additionally, these videos tend to rank more highly because they’re preferred by viewers. YouTube recommends using the following file settings:
• MPEG4 format
• 128k mono or 320k stereo MP3/AAC audio
• 1280×720 resolution
• 30 frames/second
HD videos for YouTube can be up to 2GB in size and 15:59 minutes long.
5: Create a Channel for Video Marketing
To appear more professional, make a video channel and personalize it with custom colors. Using your business’s signature colors will help build brand recognition. Your channel will also let you attract subscribers and send them bulletins announcing new video posts. Having a channel also opens up the possibility of your becoming a YouTube partner and making money through advertisements shown on your page.
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